Tsinghua-INSEAD EMBA: Master Class and Information Session, Sep. 9, Shanghai

At the information session, Dr. Ruipeng DI, Associate Director of EMBA Programme, Tsinghua SEM will share with you the distinctive features of the Dual Degree EMBA Programme jointly run by the School of Economics and Management, Tsinghua University and INSEAD. This will be followed by a lecture by Professor Andreas Weigend, Visiting Professor at Tsinghua University.
Visionary companies are starting to create products and services based on social data – data individuals create and share about their attention, intention, location, and situation.Prof.Andreas Weigend, the former Chief Scientist of Amazon.com, shares insights and real-world examples to highlight key opportunities and challenges created by this fundamental shift, called the Social Data Revolution.

    * How do marketers need to respond to this consumer mind shift?
    * Why do most firms neither capture nor fully utilize data on consumer choice, purchase decisions, social relations, attitudes and beliefs?
    * How can the limitations of traditional market research be overcome by " instrumenting the world", i.e., by systems and incentives that enable customers to give feedback whenever they want to?
    * How should firms use C2C platforms such as Facebook for social commerce, and how can they leverage C2W data (Customer-to-World, such as Twitter)?
    * Which of these new data sources and technologies are the most important ones for successful recommender systems?

To help attendees understand the relevance and next steps for their organizations, we will focus on the principles underlying the Social Data Revolution and how to turn them into measurable results.

Time     Activity    Speakers
18：30-19：00    Registration and cocktail      
19：00-19：45    Introduction to the Tsinghua-INSEAD
Dual Degree EMBA Programme    Dr. Ruipeng DI, Associate Director of
EMBA Programme, Tsinghua SEM
19：45-20：45    How the Social Data Revolution
Changes (Almost) Everything    Professor Andreas S. Weigend, Visiting Professor at Tsinghua University

Please email to tiemba@sem.tsinghua.edu.cn or call +86(10)62795799 for registration. You are encouraged to apply early, as seats are limited. For programme details, please visit http://tsinghua.insead.edu.sg/

Prof. Andreas Weigend, a passionate and energetic presenter, is a leading thinker, practitioner and educator focused on consumer behavior and data strategy. As a consultant, he shows companies how to leverage current and emergent information sources for products and services. As the Chief Scientist of Amazon.com, he helped build the customer-centric, measurement-focused culture, central to Amazon's success. Andreas now teaches "Data Mining and E-Business" at Stanford University, "Marketing in Web2.0" at UC-Berkeley, and "The Digital Networked Economy" at Tsinghua University. He frequently shares his insights in speaking engagements, including the World Business Forum 2009 in Milan and the World Innovation Forum 2010 in New York. His clients include Alibaba, Best Buy, Lufthansa, Match.com, Nokia, Priceline.com, the World Economic Forum, and many innovative startups. Born in Germany, Andreas received his Ph.D. from Stanford University in physics.

    * Dual degree: The program will be sanctioned by a dual degree granted on the basis of courses grading and thesis defense.
    * Excellent & dedicated faculty: Our faculty is composed of a mix of western and eastern world's leading academics. They are not simply world experts in modern management technique s and entrepreneurial studies, but also expert at passing on their skills.
    * International perspective: Each EMBA participant brings a unique culture, mindset and an international outlook. Each is eager to share best practices with people from other cultures and other industries. Blending this multiculturalism with the open-minded approach of our international faculty, and an exciting learning environment is created.
    * Two alumni networks: Upon successful completion of the programme, you will not only be awarded two prestigious degrees from Tsinghua University and INSEAD, but will also become an alumnus of the two esteemed schools, securing an exceptional opportunity to build a lifelong professional network spanning many continents.
    * China. Singapore. France. UAE: The 18-month Tsinghua-INSEAD EMBA is challenging and intense. Learning and doing blend together in a fast-paced, highly charged, and exhilarating environment. You will balance your professional and personal responsibilities with on-campus studies in China, Singapore and France and United Arab Emirates.


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